No Product Marketing Alignment, No Strategy! With Seth Goldhammer

In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time!

 

Key Takeaways:

01:27  Seth’s bio - from screen writing to marketing 

06:25  Why product marketing?

07:59  What’s your motivation? 

09:41  Alignment and role clarity

13:21  Decision making  - who’s responsible?

15:30  Communication is key

21:04  Working with strong personalities 

22:55 Seth’s favorite film!

 

Links:

Stay in touch with Seth on Twitter and LinkedIn, and check out his favorite film, Apocalypse Now, as well as the RACI matrix

Connect with Gianna on LinkedIn 

Connect with Maria on LinkedIn 

Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website

Check out  Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast